Kenneth Gal

CEO / The “Been There Done That” Guy

“The artful crafting of a simple, powerful strategy will impact revenue more than anything else a company will ever do.”

Ken knows that artful strategy and clarity of messaging, expressed in an emotionally compelling fashion, leads to capturing customers. This leads to driving shareholder value and complete client contentment.

Ken is the former CEO of Italia/Gal, an advertising agency named “Hottest Agency in the West” by Adweek Magazine. Prior to that, Ken was COO of Omnicom’s Tracey-Locke. Former clients include Disney, Taco Bell, 7Up, Pepsi, Doritos, KFC, Universal Studios Hollywood, Global Cash Card, Wells Fargo, Whole Foods Market, Johnny Rockets, and Baja Fresh.

Ken launched the wildly successful “Make a Run for the Border” for Taco Bell and invented the value menu concept, which changed the price of fast food in America. He converted “Juice Club” to “Jamba Juice,” and repositioned Smart & Final from a B2B brand to a brand that marketed to consumers.

Ken is an artist of strategy. He can draw from decades of experience. He believes that purposeful strategy and bold creativity never go out of style.

Martin St Denis

Sr. Director of Media / “The Customer Reacher”

Martin is recognized for never letting a client’s budget be an excuse for not delivering results. Winning media strategies are about creativity and resourcefulness. Doing more with less is his new normal.

From data-focused, audience-based digital media, ad technology, and branding solutions, to enterprise cloud SaaS, DMP/DSP programmatic platforms and RTB operations, media is Martin’s passion. He knows it’s more than just pipes.

The media is not the message anymore and every media impression has to count.

That’s how you seduce, how you sell, and how you shine.

Mitch Huberman

Director, Sports Marketing / “The Godfather”

Mitch Huberman has had his fingerprints on the success of nearly every major sports franchise and venue in the Southern California marketplace, as well as being the driving force in the tremendous success of the Pac-12 Conference.

With over thirty years of experience, Mitch has gained a reputation as a business innovator. He has generated unprecedented revenue growth both in the professional and collegiate space, including the team, venue, and client side, as well as the development of events. Overall, Huberman has worked with over 300 companies in developing and implementing creative strategies to leverage partnership opportunities with a variety of college, professional, venues, and grassroots properties and events. Business development is part of Mitch’s DNA.

In addition to heading up Shiny Objects' Sports Marketing Group, Mitch is also Chief Commercial Officer for the 2021 Major League Rugby Champion LA Giltinis.

Trace Pfaff

Vice President, Creative Services / “The Art Guy”

Hailing from Nashville - the birthplace of Hot Chicken and the pedal tavern, Trace is in charge of all the visual stuff.

He turns ideas and insane streams of consciousness from the other people into art that tells stories and drives sales. On any given day, Trace will find himself immersed in everything from TikTok videos to web and email design to digital ads and even the occasional print project. No matter the visual challenge, he’s got *y’all* covered.

Trace has been described as wise beyond his years, annoyingly pragmatic and the guy who never looks at the menu at the Waffle House before ordering.

Bruce Dundore

Copy Chief / Executive Producer / “The Storyteller”

For the past twenty years, Bruce has been a leading, award-winning advertising copywriter and creative director in both LA and NY. He’s won the Cannes Gold Lion, One Show, Art Director’s Show, Beldings Effies and more for his work on Pepsi, Jaguar, Jack in the Box, Dodge, Suzuki, and California’s Anti-Tobacco efforts.

He’s worked on everything from soda to software and as the North American Creative Director for Jaguar cars, helped resurrect that brand both here and around the world.

He loves strategy. To him, it is the art of advertising. And he teaches story, purpose and position to B2B companies to help with their communication efforts.

Simultaneously, he work-shops screenplays at the Writer’s Boot Camp, where he’s an alumni officer. His scripts have won and finaled in the leading screenwriting contests.

Bruce has written and published two novels – THE SEDUCTION DIET and THE CALAMITIES, and they are available on Amazon. Please buy them.

Chetan Naidu

Digital Media Specialist / “The Analytics Hoover”

With 12+ years of experience in Brand Marketing, Performance Marketing, and Digital/Programmatic Advertising, Chetan thrives on uncovering the digital marketing strategies that propel brands toward success in the ever-evolving digital landscape. His digital experience includes industry leaders such as Leo Burnett and Ogilvy & Mather and has contributed significantly to clients across the FMCG, Retail, E-Commerce and Automobile industries.

Additionally, as a Brand and Marketing Manager in the financial space has further broadened his strategic expertise, enabling Chetan to craft effective digital marketing solutions tailored to specific business objectives.

Chetan is outrageously efficient in everything he does and has never met a deadline he didn't embrace.

Vince O’Brien

Director, Sports Sponsorships / “The Grinder”

Vince O'Brien has more than 20 years of experience in sponsorship portfolio audits, sponsorship negotiations, sponsorship sales and engagement, social/digital content, and business and consumer engagement in sports and entertainment marketing.

Vince has negotiated sponsorships on behalf of his clients with properties such as the NFL, MLB, NBA, NCAA, U.S. Olympic Committee, Walt Disney Studios, Academy Awards, GRAMMYs, Tribeca Film Festival, and many other top properties.

He has evaluated, negotiated and activated stadium naming rights projects for brands such as General Motors, United Airlines, Visa, SAP, UPS, Microsoft, Chevron, Lowe’s, etc. Vince has managed or negotiated in excess of $1 billion worth of partnership investments.