Jonah’s Kitchen
The story of a celebrity chef… and oysters.
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Welcome to Jonah’s!
Where bold flavors meet a wood-fired grill, and every meal feels like a passport stamp. Located in Santa Monica, Jonah’s is the go-to spot for Latin, Caribbean, and Asian-inspired dishes crafted by celebrity chef Jonah Johnson. Jonah’s Kitchen isn’t just dinner, it’s an escape served with a side of bold flavors.
The Challenge
Jonah’s Kitchen, a Santa Monica staple since 2021, wanted to achieve three key goals:
Drive new customer visits, especially on Wednesdays.
Elevate its branding to reflect its unique culinary identity.
Increase overall awareness in a competitive dining landscape.
Jonah’s Shiny Object…
Bold flavors, celebrity chef vibes.
Jonah’s Kitchen’s differentiator? Chef Jonah Johnson himself. With a background as a celebrated private chef and a knack for creating bold, globally-inspired dishes, Jonah was positioned as the heart and soul of the brand. By elevating him to “rock star” status and spotlighting his wood-fired culinary creations, we set Jonah’s Kitchen apart in the crowded Santa Monica dining scene.
We just needed one little push to put butts in seats…
Jonah’s allure meets nature’s aphrodisiac.
Created a $1.00 oyster Happy Hour (Wednesdays, 5-7 PM) to entice new customer visits.
Launched a targeted paid social campaign on Meta, focusing on awareness and engagement.
Elevated Instagram content with bold food photography and video, highlighting Jonah as a “rock star” chef.
Designed an on-table postcard promotion to encourage repeat visits.
The Work
The Results
Success, served fresh.
Wednesday sales soared by an average of 50% across 12+ Happy Hours.
Paid social delivered an impressive ROI: $7.00 returned for every $1.00 spent.
Achieved a low cost per click (< $0.50) and a strong click-through rate (2.13%).
Email campaign open rates hit a sizzling 57%.
Like what you see?
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kgal@shinyobjectsinc.com
(310) 266-3530