Stratford School
“Born in Silicon Valley”
The Stratford School Story
Founded in 1999, Stratford School serves preschool through 8th grade students.
With over 20 locations in the Northern California area, Stratford wanted to expand into Southern California.
Starting from zero
NO awareness, NO campus, NO word of mouth, and NO teachers or faculty to meet prospective parents.
Did we mention the SoCal private school marketplace is ferociously competitive?
Our goal
We had to inject Stratford into the SoCal “private school conversation” - a conversation that started years earlier for most parents.
Stratford’s
Shiny Object
Born in Silicon Valley.
Stratford’s shiny object? No other school in Los Angeles was born and raised in Silicon Valley and forever shaped by that influence.
“Silicon Valley” stands for innovation, possibility, intellectual curiosity, and some of the freshest problem solving techniques in the world. Silicon Valley is where inspired art and science merge.
The work
SoCal meet NorCal
The results
Spoiler alert: it was a success!
Stratford the brand quickly established itself as a viable private school option in Southern California. And soon after, Stratford the company had a liquidity event of $500 million. A true teaching moment.