LA Coliseum
“A venue within a venue”
The marketing challenge
The venue that hosted two Super Bowls, two Olympics, a World Series, thousands of professional and college football games and hundreds of concerts from the Pope to The Rolling Stones wanted to “go small.”
The “venue within a venue” concept was born.
MMA: The beta test
The Coliseum hosted multiple events over 3 weeks entirely in the Coliseum Plaza area. We leveraged the stature of the Coliseum to elevate amateur MMA competition.
Making it happen
Multiple emails sent to people who purchased tickets for other Coliseum events
Multiple Facebook, Instagram and Twitter event posts and photo caption contests
LA Coliseum website banner ads
Street teams used to reach USC students
LA Weekly ad campaign
Facebook video ad campaign
Talk is cheap…
Check out the work
The results
The LA Coliseum won the belt!
The “venue within a venue” proof of concept was successful. In 2021 the LA Coliseum is slated to compete with smaller venues like The Greek and Microsoft Theater.