Wisely
“Creating value when you’re not first to market”
2020 Early Direct Deposit Launch
Primarily a payroll card, Wisely was created in 2018. Early direct deposit was identified as an important benefit already offered by most competitors. Wisely’s competition leveraged early direct deposit benefits giving them the opportunity to steal market share.
Marketing Challenge
Wisely is a relatively new brand. Crafting the messaging around a “me-too” product with the perception of a complicated activation process created a delicate messaging balance.
Branding Solutions
Keep it simple!
It was important to not let the creative overpower the benefit. Additionally, we saw an opportunity to minimize cardholder friction with: “I got paid 2 days early and it only took 5 minutes!”
The work
@mywisely Want a hint? What’s better than on time..? EARLY! Check back tomorrow for BIG NEWS.
@mywisely Sometimes waiting for payday isn’t an option. Sign up for Early Direct Deposit and get paid up to 2 days early! Upgrade and opt-in required.
![@mywisely Early…is the new on time. Don’t wait, get paid up to 2 days early with Wisely Early Direct Deposit. Upgrade and opt-in required. For more details, visit: [LINK IN BIO]](https://images.squarespace-cdn.com/content/v1/5feb8e1fd0e4777405db1bf5/1609830726962-NI7SGVM7GITIPLLNKC33/EarlyDD+Meme+r2.png)
@mywisely Early…is the new on time.
Don’t wait, get paid up to 2 days early with Wisely Early Direct Deposit. Upgrade and opt-in required. For more details, visit: [LINK IN BIO]
Results
Email open rates 33% higher than the running average.
Total digital asset clicks 200% + higher than other programs.
Early Direct Deposit was Wisely’s most successful program of 2020!